Creative Marketing Tactics

How you can use creative ‘Out Of The Box’ thinking to get loads of new customers.

• Chapter 1 – What Is Creative Marketing?
• - The Definition Error! Bookmark not defined
• - The History Error! Bookmark not defined
• - The EvolutionError! Bookmark not defined
• Chapter 2 – How and Why Creative Marketing Works
• - The Element of Surprise
• - It Pays to Be Different
• - Controls and Variables
• - Fun with Case Studies
• - Several Campaigns That Worked
• - One Campaign That Didn't
• Chapter 3 – Creative Marketing for Your Small Business
• - Advantages
• - Disadvantages
• - Cost Breakdown: Money versus Effort
• - Finding Your Target Market
• Chapter 4 – Creative Marketing Methods
• - Word of Mouth
• - Canvassing
• - The Sign Says
• - Vehicle and Body Advertising
• - Promotional Items
• Chapter 5 – Digital Creative Marketing
• - Establishing yourself
• - Website basics
• - Internet marketing basics
• - Going Viral
• - Beating the Blog Drum
• Chapter 6 – Rules and Regulations
• - Fairness in Advertising
• - Spam Isn't Healthy
• - Weird Laws and Ordinances
• Chapter 7 – Welcome to the Jungle