Blogging for Branding

Chapters:

• 1 Introduction
• 2 What Branding Can Do For Your Business
• - Ingredients For Successful Branding
• - Blogging Is Just 1 Prong In A Campaign
• 3 Just What Is a blog anyway
• - Traits That Distinguish Blogs
• - Other Features Found In Blogs
• 4 who can benefit from blogging?
• - How The Exposure Can Pay Off
• - The Advantages Of Blogging
• 5 Getting one set up
• - Common Programming Options
• - Getting A Web Address For A Blog
• - Doing It Yourself
• - Hiring A Pro
• - Tips For Hiring Pros
• 6 message is everything
• - Know Your Target Audience
• - Tips For Setting The Tone And Style
• - The ABCs Of SEO
• - Selecting The Right Words
• - Why SEO Matters
• - Content Pitfalls To Watch Out For
• 7 Maintaining your blog
• - Options For Maintaining Your Blog
• - Think Multimedia
• - Frequency Of Posts Matters
• 8 Getting the word out
• - Pay-Per-Click Ads Target Readers
• - Incoming Links Can Boost Numbers
• - Full Advertising Flights
• - Affiliate Marketing Has Its Perks
• - Giveaways And Contests
• 9 A few words in parting