Better Blogging

Make Your Blog Better Quickly

• getting setup
• blog platforms: an introduction
• choosing the right blog platform for your business
• basics of blog setup
• using blogger
• steps to create your first blog post with blogger
• using wordpress
• steps to create your first blog post with wordpress
• using typepad
• other considerations
• how your blog should be organized
• layout and basic composition
• picking appropriate color themes and palettes
• choosing the number of columns
• font styles and your blog
• formatting text
• designing a customized blog template
• a few notes on squarespace for a customized blog
• why a free template might be a better choice
• blog layout and pageviews: understanding the connection
• building social authority
• elements for credibility: what your blog must have
• blog credibility and seo
• how visitors determine credibility
• getting the word out
• developing relationships with other bloggers
• top blogging communities
• brand identity and its value for business
• summary of marketing essentials for promoting your blog
• promotion and publicity
• de1veloping blog content that works
• using tags correctly
• categories vs tags: knowing the difference
• types of tagging
• learning from tag clouds
• the built-in search box
• how do i implement tagging in my blog?
• tagging and marketing: effective market research