Understanding and Supporting Customers

A Look Inside The Minds Of Your Customers!

Contents:

• Chapter 1 – A Support System
• - Just Starting Out In Online Marketing? Start Out Right
• - Standing Out In the Crowd
• - Just Sell Only And You'll Suffer
• - Don't Build A Contact List Just To Sell To
• Chapter 2 – Star Support
• Chapter 3 – No Cost Options
• - Free Support Desk Software Example 1
• - Active Desk Cons
• - Active Desk Pros
• - More Is Not Necessarily Better
• - Free Support Desk Software Example 2
• - Free Support Desk Software Example 3 – Hosted
• - Not All Free “Support Desk” Systems Really Free
• Chapter 4 – Systems That Cost
• - They Host – You Pay Monthly
• - You Host – Pay One Time
• Chapter 5 – Relationship Management
• - What is Help Desk Automation?
• - The Key Benefits for Your Company
• - Does Your Business Need Support Desk Automation?
• - Common Help Desk Automation Features
• - What to Look for When Choosing An Automated Solution
• - 10 CRM Help Desk Software Vendors
• - TechExcel
• - FrontRange
• - ScriptLogic
• - Numara Software
• - Epicor
• - Soffront
• - EnterpriseWizard
• - PhaseWare
• - BMC Software
• - PS'Soft
• Chapter 6 – Social Media Integration
• - Significantly Reducing Customer Support Tickets
• - What Is The Real Power In Web 2.0?
• - A Customer Support Gold Key
• Chapter 7 - Setup
• - On A Shoe String Or No String Budget?
• - Let's Talk Planning And Options
• - Getting All the Necessary Tools In Place
• - The Basics
• - Some No Shoe String Budget Options
• - 3 Free Support Desk Systems
• - Some Shoe String Budget Options
• - 3 Moderately Priced Paid Support Desks
• - Three Ways To A "Live Help Online" Work Around
• - Second Option
• Chapter 8 – Go For It!
• - First A Word About Private Label Rights Products
• - Don't Give Your Customers Away
• - Finding Products To Sell That Compliment Yours